#Google snippets update

If your favicon disappears from the mobile SERPs, itвЂ™s usually due to technical problems or the favicon violating GoogleвЂ™s guidelines. In other words, GoogleвЂ™s reevaluation of site quality or Google losing trust in a site. IвЂ™ve helped a number of site owners that had their favicons go missing in the Google search results and they thought it could be due to overall quality problems. In this post, IвЂ™ll cover more about this topic, including what Google has explained over the years about the quality threshold for rich snippets, examples of what I have seen and shared over time, and then why this is important for site owners and SEOs to understand.ДЄ Quick Note About Favicons Disappearing: I covered this in a previous SMX presentation about broad core updates:

#Google snippets update

The site flatlined in Discover as the update rolled out. DonвЂ™t focus on just a few urlsвЂ¦ improve the site overall.ДЇor example, here is a significant drop in Discover after a broad core update. ThatвЂ™s why itвЂ™s incredibly important for site owners to focus on improving quality overall for a site. Sites can see big swings in Discover visibility with broad core updates and other major algorithm updates (like the recent Product Reviews Update). HereвЂ™s the video from John (starting on 40:00):Д«y the way, this applies to Google Discover as well. Again, this isnвЂ™t a new statement, but itвЂ™s incredibly important to understand. Google has to have a better understanding of the site overall for those signals. He explained that there are some signals that Google canвЂ™t reliably collect on a per-page basis. Google is evaluating site quality over time and has site-level quality algorithms that can have a big impact on rankings (and whether sites can receive rich snippets in the SERPs.) Actually, John Mueller just reiterated this in a recent Search Central Hangout video. Google has explained this many times and I have shared a number of examples of this happening in my posts about broad core updates. And on the flip side, if GoogleвЂ™s quality algorithms arenвЂ™t sure about the quality of the site, then you can lose them. If GoogleвЂ™s quality algorithms deem a site high quality enough, you can gain rich snippets (or regain them if you lost them previously). Sites can lose/gain rich snippets during these updates because thereвЂ™s a site-level quality threshold involved. I also cover more about this in my post about the July 2021 broad core update. This site has worked hard to improve over time (using the вЂњ kitchen sinkвЂќ approach to remediation I have covered in previous posts about broad core updates). Here is the screenshot I shared where a client gained how-to snippets during the June broad core update after losing them during a previous broad core update.

ItвЂ™s important for site owners to understand that this can absolutely happen, and weвЂ™ve seen this over the years during GoogleвЂ™s broad core updates (and other major algorithm updates). I also shared a great example of that happening with the June core update and IвЂ™ll cover more about that shortly. For example a site either losing or gaining review, FAQ, how-to snippets, etc. With the June 2021 broad core update, a number of sites reported the loss or gain of rich snippets. In this post, IвЂ™ll cover how this can happen, why GoogleвЂ™s evaluation of site quality matters, and IвЂ™ll provide examples of rich snippets volatility across sites (including review, how-to, and FAQ snippets). If youвЂ™ve seen a drop (or gain) of rich snippets during a broad core update, then overall site quality could be the reason.